Chalice is inspired by the desire to create a clothing collection that reflects a contemporary aesthetic - beautiful easy shapes in luxe natural fibres. Summer collections will focus on the use of luminescent silks, cool cottons, unique jerseys and versatile viscose and rayon blends. Winter collections will see the addition of directional knits, boucle coats, faux fur and textured ponte.
Drawing on resources that enable the development of prints with a unique twist, the brand has become recognised as a collection with a subtle modern sophistication. Mindful of the fact that fashion is never static, the team of designers seek to introduce directional components to each collection, reflecting the latest innovations in fabric, shape, texture and colour.
Chalice will appeal to trend focussed women who seek a brand to cater for their varied lifestyle needs. With the desire to exhibit a strong fashion edge, the end consumer is one who seeks quality, versatility and durability in their fashion choices.